Famous auction house Sotheby’s has partnered with Decentraland (MANA) to simulate a London gallery

Sotheby’s, one of the world’s three largest auction houses, announced that it has partnered with Decentraland (MANA) of the Metaverse Project to open a virtual gallery that reproduces a London gallery. Coinpost reported this on the 5th.

Gallery (52, 83) opens in Decentraland’s virtual space, Voltaire Art District. The exterior is said to mimic the iconic gallery on London’s New Bond Street (London’s largest brand shopping district).

Decentraland is a project that builds an autonomously decentralized metaverse (virtual world) using blockchain. It started in 2015 and raised funds from ICO.

We are developing a 3D virtual world based on the Ethereum blockchain, so anyone can explore without a fee. In addition, it is operated by DAO (Autonomous Decentralized Organization), and a community-led operating system is being maintained.

[Exhibition of NFT art such as cryptopunk]

In addition to being divided into five floors, the avatar of Hans Lomulder, Sotheby’s London guide, will visit and greet users.

In addition, an NFT sale conducted by Natively Digital is scheduled, and “CryptoPunk 7523” by Cryptopunks, one of the projects that caused a boom in NFT art, will also be exhibited. This NFT is called the Coronavirus Alien and is considered a rare collectible. That’s because it’s one of nine ‘alien punks’ in the entire series and the only one wearing a mask.

In addition, a work of art (iNFT) that learns while talking as a work by artist Robert Alice is exhibited. Because the work uses an API and has conversational capabilities, the owner is said to have to continue to bear the cost of calling the API.

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Michael Bouhanna, Sotheby’s Specialist Sales Manager, said:

“As a place where artists, collectors, and spectators can interact from all over the world and show that art is fundamentally rare and unique, yet accessible to anyone, we see spaces like Decentraland as the next frontier for digital art. . We look forward to working with the Decentraland community to pioneer new aspects of digital art.”

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Author/ Translator: Jamie Kim
Bio: Jamie Kim is a technology journalist. Raised in Hong Kong and always vocal at heart. She aims to share her expertise with the readers at blockreview.net. Kim is a Bitcoin maximalist who believes with unwavering conviction that Bitcoin is the only cryptocurrency – in fact, currency – worth caring about.