Chiliz, a fintech company for sports fandom, announced on the 14th that it has signed partnerships with three clubs in the Indian Premier League (IPL), an Indian cricket league. Indian cricket clubs that have partnered with Chiliz include Challengers Balgalore, Punjab Kings, and Kolkata Knight Riders.
According to data distributed by Chiliz, cricket is the most popular professional sporting sport in India, with a population of 1.36 billion. In Korea, it was adopted as an official event for the 2014 Incheon Asian Games and was introduced for the first time. The IPL, which is the first division of cricket in India, is known as the league with the highest player average salary after the United States Professional Basketball (NBA). The brand value of the eight clubs under the IPL is estimated to have a high marketability that is valued at $6.5 billion (about KRW 7.400 trillion). Cricket’s influence in India is so significant that global companies seeking to enter the Indian market compete competitively in sponsoring cricket clubs.
However, IPL is currently suspended due to the aftermath of the new coronavirus infection (Corona 19) pandemic. On the 4th, IPL declared an inevitable suspension of the league, saying, “The cumulative number of corona19 infections in India has exceeded 20 million.” It is analyzed that Indian cricket clubs have signed a partnership with Chiliz in order to create a new way of engaging with fans in a situation where offline matches have become impossible.
Chiliz CEO Alexandre Dreyfus said, “We will work to overcome the difficulties with the Indian sports league, which is experiencing a big crisis due to the pandemic. I am happy to be able to do it.” Kolkata Night Riders CEO Venky Mysore said, “It was a pity to stop the IPL, but it was inevitable.” Chiliz is the best partner to have the opportunity to continue to communicate with fans despite the league break. .
Meanwhile, Chiliz has signed partnerships with world-class soccer clubs in Europe such as FC Barcelona, Paris Saint-Germain, AC Milan, and Manchester City. However, based on the partnership with the Indian cricket club and the New Jersey Devils, the US NHL (National Hockey League) club, it is expanding the influence of the region and the sport.
Author/ Translator: Jamie Kim
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