Automated investment of digital assets in their 20s and 30s, the proportion of female investors has increased significantly
The interest and utilization rate of those in their 20s and 30s in the automatic investment of digital assets is increasing significantly.
Uprise (CEO: Lee Chung-yeop), which provides digital asset robo-advisor’Haybit’, has managed investment with female subscribers in their 20s and 30s since the launch of their new investment strategy, ForeFront, on November 2, 2020. It said that the rate has increased at a higher rate than before.
From November 2, 2020 to January 2021, the total number of new subscribers increased by 259% compared to the previous quarter, and the average operating amount per capita increased by 139% to about 14.6 million won.
The proportion of subscribers by age is 26% in their 20s, 47% in their 30s, 21% in their 40s, 6% in their 50s, and 1% in their 60s and over, accounting for 73% of the total, and the number of subscribers in their 20s and 30s. Compared to before the launch of the ForeFront strategy, increased by about three times.
The number of new female subscribers and the average operating amount per capita also increased by 446% and 85%, respectively, leading to active women’s investment in digital assets.
As of about 100 days after the ForeFront strategy was launched in November of last year, the average management continuity per person (continued without reduction in investment) is 96% based on the investing customer on the day of the strategy launch, different from the propensity of general digital asset direct investors. It is also a characteristic of Haybit users that are showing the form of investment.
In a questionnaire for Haybit users for 5 days from February 1st, the most satisfactory points were the convenience of automatic investment (51%), high return and ability to defend against falling markets (43%), and the reliability of the service. 73% of the users asked
He said he trusts or fully trusts Haybit’s service.
Meanwhile, Haybit’s cumulative return was 52% until January 2021 after the launch of the ForeFront strategy.
MDD (Maximum Draw Down), which means the loss rate with the largest drop from the highest point to the lowest point during the investment period, was -6.9% during the period, lower than the -25% drop in the market, which was the largest during the period. It is showing stable revenue-generating capabilities in this large digital asset investment area.
Rush Lu, spokeswoman for the global exchange Binance, said, “The recently volatile digital asset market is approaching a new investment opportunity, and Haybit, which we are working with, is making this opportunity a reality.”
Uprise CEO Choong-yeop Lee said, “Habit’s investment strategy is designed to make long-term investments possible.”
Most of the members of Uprise are from KAIST, Kakao, NHN, and Neowiz, and have been recognized for their technological prowess and business growth potential, and have invested a total of 3.2 billion won, including seed round investment, to the series A round worth 2.3 billion won in October 2019. It has been attracted and is preparing to attract investments in Series B rounds.
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Author/ Translator: Jamie Kim
Bio: Jamie Kim is a technology journalist. Raised in Hong Kong and always vocal at heart. She aims to share her expertise with the readers at blockreview.net. Kim is a Bitcoin maximalist who believes with unwavering conviction that Bitcoin is the only cryptocurrency – in fact, currency – worth caring about.