Binance, the leading international blockchain ecosystem and cryptocurrency infrastructure provider, who is behind the biggest crypto exchange in the world, signed an official partnership agreement with the Recording Academy. According to the agreement, Binance becomes the Academy’s first-ever official crypto exchange partner, Invezz learned from a press release.
The partnership is for the 64th Annual Grammy Awards and a number of other events during Grammy Week, including the Recording Academy Honors celebration.
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The Recording Academy represents the voices of all music professionals, including performers, songwriters, producers, engineers, and more.
Binance will collaborate with the Recording Academy throughout the year. Cooperation will include providing different technology solutions and experiences for Web3 to its members, initiatives, and events as the official Grammy Awards crypto partner.
The 64th Annual GRAMMY Awards will be broadcast live from MGM Grand Garden Arena in Las Vegas on Sunday, April 3 at 8 p.m. ET.
Binance Co-Founder Yi He commented:
We were impressed by the Recording Academy’s ability to meet changing demands by its community—this is something we mutually share as a company that puts users and people first. Starting with the GRAMMYs, we are excited to work together with the Recording Academy to bring fresh new experiences powered by blockchain and all the great things Web3 technology can bring to entertainment.
Panos A. Panay, Recording Academy Co-President elaborated:
As we continue to evolve the Recording Academy for a rapidly changing music industry and for the next generation of creators, we feel that it’s important to work with innovative partners to explore new monetization avenues for our members and create new experiences for music fans. As the leading player in the crypto and blockchain space and with its community-focused approach, Binance is the perfect partner for the GRAMMYs and for our mission to empower music people around the world.
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