Kakao Mobility advances from parking to valet parking

[Digital Today, Video Reporter Seung-Hee Yoo] Kakao Taxi, Kakao Deputy, Kakao Parking, Kakao is looking beyond the valet parking market.

The’Kakao T Ballet’ service is scheduled to take place in the navigation app’Kakao Navi’. Kakao plans to launch a ballet parking service in Gangnam, Seocho, and Songpa in the third quarter of this year.

uh? By the way, valet parking is already a service, so why is it Kakao?

Previously, Kakao acquired Parking Square, which operated’Park Here’, a parking connection service, and last year acquired’My Valet’, a parking and ballet startup, for about KRW 7 billion. As a business partner.

Kakao Mobility, which will operate the’Kakao T Ballet’ service, is planning to digitize the valet parking site through the Kakao Navi platform by securing parking lots and valet parking companies.

Then, the valet parking site, which was conducted mainly by radio or handwriting, can communicate with one smartphone through the application and input the handwritten data into the application to accumulate valet parking operation data.

In addition, a dedicated insurance service was put up to recruit local ballet companies.

If an accident occurs during the valet service, the valet parking company has to bear the responsibility, so insurance is essential, but it was very difficult to purchase insurance for expensive vehicles.

So, in many cases, ballet services were provided without insurance. Kakao Mobility has developed an insurance exclusive to Kakao T Ballet to improve these practices and recruit ballet companies.

An official from Kakao Mobility said, “We have developed insurance for valet parking partners at a lower price than the existing ones, and plan to provide two options of insurance services, such as two optional facilities type and road type, so that you can select customized according to the situation of the business owner.” Said.

How far will Kakao Mobility’s platform expansion lead?