Chiliz announces partnership with prestigious Polish club Legia Warsaw…
Chiliz, a fintech company for sports and entertainment fandom, announced on the 23rd that it has signed a new partnership with Poland’s prestigious football club’Legia Warszawa’. This will give Chiliz the first partner club in Poland.
Chiliz is a fintech company that creates a new type of participatory fandom. After signing a partnership with a sports club, the club’s’fan token’ is issued. Fans can purchase fan tokens from the clubs they support and vote for the club’s decision-making on the Chiliz platform, Socios.com. FC Barcelona, a representative Chiliz partner club, decided through a fan vote to select a halftime song that will resonate in the halftime of Camp Nou, the home stadium of last October 20/21. BTS’s’Dynamite’, which ranked No. 1 on the Billboard in the final nomination song, has attracted the attention of ARMY (BTS fan club) around the world.
Originating from the Polish capital, Warsaw, Legia Warsaw is one of the best football clubs in Poland. Legia Warsaw, which has a history of more than 100 years since its founding in 1916, has won 14 times in the Polish 1st division “Polish Ekstraklasa” and “Puchar Polski”, a Polish Cup competition. ‘It has won 19 times.
Legia Warsaw is a club that has a deep relationship with Korea. In the mid-1990s, Daewoo Group acquired Legia Warsaw, planning to enter the Eastern European market starting in Poland. This was the first case in Korean corporate history to acquire a European football team. Resia Warsaw, which was acquired by Daewoo in March 1997, has been active for about three years by changing the team name to’Legia Daewoo Warsaw’ and’Legia Daewoo’.
Regarding this partnership, Alexander Dreyfus, CEO of Chiliz, said, “We are pleased to welcome Legia Warsaw, Poland’s top football club as the first Polish partner club,”. I will create a unique opportunity that I have.” Darius Mioduski, CEO of Legia Warsaw, said, “It is an honor to join the global brand Chiliz and Socios.com’s partner group with Legia Warsaw,” said Darius Mioduski. The goal is to provide opportunities.”
Meanwhile, in December of last year, Chiliz listed its partner club, Paris Saint-Germain’s fan token $PSG and Juventus’ fan token $JUV, on general exchanges such as Upbit and Binance. Through this, the Fan Token, which has greatly increased the accessibility of fans, has attracted worldwide attention by recording a trading volume of $300 million (about 330 billion won) 24 hours after listing.
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Author/ Translator: Jamie Kim
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